Yael obtained a Bachelors degree in Journalism from the University of Arizona. She has written for several local publications in Tucson and started an online magazine at her university. Upon graduation she left with the desire to pursue marketing with an emphasis on social media. She embraces the power of communication and relationship building. Yael has been working with small startups and mature companies offering strategy and implementing consistent marketing campaigns to further build and strengthen brands.
In Yael’s words:
Throughout my different endeavors I have always been self-motivated and driven for success, but until joining the SoundBoard team I did not have a clear definition of what success looked like.
I immediately realized that all of my personal goals and values were consistent with the values that SoundBoard offers. I am grateful to have the opportunity to work alongside successful entrepreneurs and gain a deeper understanding of startup operations and successful business leadership.
As Director of Marketing, my primary role is to connect with our clients and engage with the community on how people can benefit from our brand. I have learned that many companies, especially startups often run into many obstacles by trying to accomplish too much at once. My strategy is implementing consistency across the board and building valuable relationships throughout the process.